The new MERCEDES-BENZ "300 SL" (super-light) sports car model will be undertaking road trials in public for the first time this week. We are therefore delighted to enclose the technical data for this vehicle, together with a photo."
These lines, sent to the media on 12 March 1952 from the company then known as Daimler-Benz AG, announced nothing less than a global sensation: the first public appearance of the new racing sports car, the 300 SL.
Some 69 years later, the now eighth generation of the SL is about to enter the home straight of its development. While the public road trials with the Mercedes-Benz SL 300 racing sports car still took place on the A81 Autobahn, today's Mercedes-AMG engineers do their test driving on a special, closed-off proving ground in snowy Sweden.
And even though a large proportion of the development work on the Roadster, configured as a 2+2-seater, took place in digital form, a certain amount of analogue development driving is still essential. The final tuning of the fully variable all-wheel drive system 4MATIC+, for instance, which is now offered for the first time in the SL as well, is thus being undertaken in wintry regions. The redesigned fabric roof, too, has to prove itself in the harsh conditions that prevail near the Arctic Circle. The handling dynamics of this iconic Roadster, which is set to make its debut later this year, will shortly be undergoing final refinement - on the north loop of the Nürburgring, amongst other places. On the most challenging racing circuit in the world, the specialists from Mercedes-AMG will be ensuring that this latest interpretation of the SL draws even more than ever on its sporting roots.
Meanwhile the legendary Roadster, the different variants of which will in future all be available exclusively under the Mercedes-AMG name, also remains true to virtues other than its long history: with its unique design, and its exceptional levels of quality and luxury, this new interpretation of the icon continues the success story that began in 1952 in terms of exclusiveness, too.
Koert Groeneveld, tel. no.: +49 160 8614747, firstname.lastname@example.org
Melanie Cecotti, tel. no.: +49 160 8628464, email@example.com
Jochen Übler, tel. no.: +49 176 30914191, firstname.lastname@example.org
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Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with 170,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class as well as the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2020, it sold around 2.1 million passenger cars and nearly 375,000 vans. In these two business areas, Mercedes-Benz AG is continually evolving its worldwide production network numbering around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. Sustainability is the guiding principle of the Mercedes-Benz strategy and for the company this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is Daimler's sustainable business strategy. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.