NOT FOR PUBLICATION: Digital World Premiere of the new Mercedes-Benz C-Class

Stuttgart.  “Upgrade your comfort zone” – Mercedes-Benz will reveal the new C-Class under this claim in a digital world premiere on the Mercedes me media platform on Tuesday, February 23rd, 2021 at 2:00 p.m. (CET). Markus Schäfer (Member of the Board of Management of Daimler AG and Mercedes Benz AG; responsible for Daimler Group Research and Mercedes-Benz Cars COO), Dirk Fetzer (Head of Product Management C-Class), Belinda Günther (Head of Colour & Trim), Georges Massing (Vice President Digital Vehicle & Mobility) and Christian Früh (Chief Engineer C-Class) will present the highlights of the vehicle in short statements. The digital world premiere of the new C-Class can be watched live at and will be available afterwards as video on demand.

In addition to the digital world premiere of the new C-Class, which Mercedes-Benz is simultaneously broadcasting to the public and multipliers via numerous channels, media representatives can find in-depth information and services on Mercedes me media. Next to the original English-language audio, transcripts are offered in a total of nine languages for reading and for download. Extensive press material, including videos, graphics, press releases and images, are also available. In addition, the digital world premiere offers the opportunity for a virtual exchange with Mercedes-Benz experts.

With the new C-Class, Mercedes-Benz is setting off into a more efficient and even more digital world, creating an all-round future-proof comfort zone - a refuge that combines apparent opposites, such as sportiness and comfort with efficiency, emotion, and intelligence, thus defining modern luxury. The new model generation is the manufacturer’s first series to be electrified throughout. As an additional highlight, the new C-Class, following the new S-Class, is also equipped with the second generation MBUX (Mercedes-Benz User Experience). This makes the passenger compartment even more digital and intelligent.

Thilo Woitysak, +49 17630923170,
Koert Groeneveld, +49 160 861 4747,

Further information about Mercedes-Benz is available at Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at as well as on our Daimler global media site at Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at

Mercedes-Benz AG at a glance

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.


Digital World Premiere of the new Mercedes-Benz C-Class

Digital World Premiere of the new Mercedes-Benz C-Class

Added: Feb 15, 2021 ID: 37867

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