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“First time moments”: Digital World Premiere of the new EQA on Mercedes me media with influencer clips
Stuttgart. The first time on the road in an all-electric compact model from Mercedes-EQ: three international influencers from the automotive, technology and lifestyle worlds report on their “first time moments” in the new EQA, which marks the entry into the purely battery-electric vehicle world of Mercedes-EQ. The highly personal and emotional clips are embedded in the Digital World Premiere of the new EQA, which will take place on Wednesday, January 20, 2021 at 11:00 a.m. (CET) on the Mercedes me media platform in a media special at https://media.mercedes-benz.com/EQA, and will subsequently be available as an on-demand video. In addition to the original recording in English, transcripts in a total of nine languages will be available for reading along as well as download. In addition, Marius Philipp (Product Manager EQA, Mercedes-Benz AG) and Jörg Bartels (Head of Integration Complete Vehicle, Mercedes-Benz AG) will present details and selected highlights of the new EQA. The compact electric SUV will be available at European Mercedes-Benz dealers in the spring of 2021.
The new EQA takes all the positive features of its sister model GLA and combines them with a highly efficient electric drive. With an output of 140 kW, the EQA 250 (power consumption combined: 15.7 kWh/100 km; CO2 emissions combined: 0 g/km) demonstrates how the brand with the star envisions tailor-made e-mobility for the diverse needs of young, urban target groups. After the market launch, further power levels up to over 200 kW as well as a variant with all‑wheel drive will successively follow.
What is the same for all customers is the effortless handling of the EQA in everyday life. This is guaranteed, for example, by the standard navigation system with Electric Intelligence. It calculates the fastest route to the destination. On the basis of ongoing range simulations, necessary charging stops are taken into account, as are numerous other factors such as topography and the weather. This makes it easier for anyone who is initially deciding on an all-electric vehicle to get started.
Mercedes-Benz will provide extensive in-depth information on the new EQA in the form of videos, graphics, press releases and images for download on Mercedes me media. In addition, there will be the opportunity for a virtual exchange with experts from Mercedes-Benz as part of the Digital World Premiere.
Further information about Mercedes-Benz is available at www.mercedes-benz.com. Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at media.mercedes-benz.com as well as on our Daimler global media site at media.daimler.com. Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at www.twitter.com/MB_Press.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
 Electricity consumption was determined on the basis of VO 692/2008/EG. Power consumption depends on vehicle configuration. The figures are provided in accordance with the German regulation 'PKW-EnVKV' and apply to the German market only. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide 'Information on the fuel consumption, CO₂ emissions and energy consumption of new cars', which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at www.dat.de.
Mercedes-Benz AG, 70546 Stuttgart, Germany
Phone +49 711 17 - 0, Fax +49 711 17 - 22244, firstname.lastname@example.org, www.mercedes-benz.com
Domicile and Court of Registry: Stuttgart; Commercial Register No. 762873
Chairman of the Supervisory Board: Manfred Bischoff
Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sajjad Khan, Sabine Kohleisen,
Markus Schäfer, Britta Seeger, Harald Wilhelm
The figures are provided in accordance with the German regulation 'PKW-EnVKV' and apply to the German market only. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide 'Information on the fuel consumption, CO₂ emissions and energy consumption of new cars', which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at www.dat.de.
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