World premiere of the MBUX Hyperscreen on January 7th on Mercedes me media
Stuttgart. For Mercedes-Benz, 2021 marks the beginning of the next chapter in interaction between vehicle and user: the MBUX Hyperscreen takes the operation and display of infotainment, comfort and vehicle functions to a new level thanks to artificial intelligence (AI). The large, curved screen unit lends the interior a unique aesthetic and extends along the entire width of the vehicle in front of the driver and front passenger – for whom the digital experience is as emotional as it is intuitive and effortless. The MBUX (Mercedes-Benz User Experience) Hyperscreen, which is for the first time optionally available in the fully electric luxury saloon EQS, is representative of the emotional intelligence of the entire vehicle and is highly capable of learning.
The world premiere of the MBUX Hyperscreen grants insights into the MBUX Hyperscreen’s role as the digital core of Mercedes-EQ’s top model, the progressive luxury saloon EQS. The digital communication format addresses journalists and multipliers and can be joined live on Mercedes me media. The world premiere will be broadcast on Thursday, January 7th at 2:00 p.m. (CET) in a media special at https://media.mercedes-benz.com/MBUXhyperscreen and will be available afterwards as an on‑demand video.
In addition, Mercedes-Benz will showcase the MBUX Hyperscreen at the first-ever digital 2021 Consumer Electronics Show (CES), which takes place from January 11th to 14th. The Mercedes-Benz Press Conference starts on January 11th, 2021 at 5:00 p.m. (CET)/8:00 a.m. (PST, local Las Vegas time). Media representatives can register on the CES Website to watch the Mercedes-Benz Press Conference. The link is also available in the media special.
Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, Vera Schmidt, Head of Mercedes-Benz Advanced Digital Design, and Sajjad Khan, CTO and Member of the Board of Management Mercedes-Benz AG, will together present the MBUX Hyperscreen and its numerous facets. From control over functionality to material and design to technical details – the viewers gain interesting insights into the system, its unique features and its development.
Next to the world premiere, Mercedes-Benz will also provide additional information in form of videos, graphics, press releases and images for download on Mercedes me media. The opportunity to engage in a digital dialogue with the Mercedes-Benz press team is also offered.
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Further information about Mercedes-Benz is available at www.mercedes-benz.com. Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at media.mercedes-benz.com as well as on our Daimler global media site at media.daimler.com. Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at www.twitter.com/MB_Press.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.