The new Mercedes-Benz S-Class offers a completely new automotive luxury experience

"Meet the S-Class DIGITAL" finale: World premiere on Mercedes me media

Stuttgart.  Mercedes-Benz is shaping the next generation of contemporary and individual mobility with innovations that focus on people. The S-Class stands for the fascination of the brand and defines the automotive luxury segment. The new luxury saloon can be experienced with four senses – sight, touch, hearing and smell. At the same time, it offers a multitude of innovations, for example in terms of support, protection and interaction. Mercedes-Benz has already presented selected highlights of the new S-Class in three episodes of “Meet the S-Class DIGITAL” in recent weeks. The finale of the digital format now allows journalists and multipliers to experience the world premiere on me media. Representatives from top management will present the innovations of the top-of-the-range model in detail: Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, takes the viewers on an exclusive test drive. Gorden Wagener, Chief Design Officer of Daimler Group, explains the details of the design philosophy. Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Sales, shows which innovations define the customer experience and Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Daimler Group Research and Mercedes-Benz Cars COO, discusses the advanced safety technologies. The manufacturer will provide insights into the ultra-modern production facility of the S-Class: it will be the first production vehicle to be built at “Factory 56”. In addition, celebrities will describe their very personal impressions of the new S-Class. The world premiere will be broadcast in the form of a media special on Wednesday, September 2, 2020 at 2:00 p.m. (CEST) on the digital platform Mercedes me media at and will then be available as a video on demand.

The new Mercedes-Benz S-Class redefines the automotive luxury segment with numerous innovations. Not only does it become much more intelligent, it also takes the driving experience to a new level. The focus here is on the individual, who is able to experience the luxury sedan with all of their senses. The new generation of Mercedes-Benz User Experience (MBUX), for example, offers both drivers and passengers innovative possibilities for interaction and personalization. More than ever before, the interior fulfils the claim of a “third place,” a private refuge between home and work. The new S-Class also sets new standards in terms of safety - for example, it is the first series-produced passenger car to feature rear-seat airbags to protect rear passengers in the event of a frontal collision. These and many other innovations underscore Mercedes-Benz's claim that the S-Class is the best automobile in the world. And it’s built in one of the most modern automobile production facilities in the world: with the “Factory 56”, the manufacturer is opening the car factory of the future on the same day as the world premiere. The innovative production technologies and processes of the factory can also be seen at the digital world premiere of the S-Class. Thus, viewers can gain a comprehensive picture of the new luxury sedan and its place of origin for themselves with informative and entertaining insights. In addition, Mercedes-Benz is making extensive in-depth information available for download in the form of videos, graphics, press releases and images on Mercedes me media. There is also the opportunity for dialogue with experts from Mercedes-Benz.

Steffen Schierholz, +49 (0) 160 86 38 950,
Thilo Woitysak, +49 (0) 176 309 231 70,
Koert Groeneveld, +49 (0) 160 86 14 747, 

Further information about Mercedes-Benz is available at Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at as well as on our Daimler global media site at Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at

Mercedes-Benz AG at a glance

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

Mercedes-Benz AG, 70546 Stuttgart, Germany
Phone +49 711 17 - 0, Fax +49 711 17 - 22244,,
Domicile and Court of Registry: Stuttgart; Commercial Register No. 762873
Chairman of the Supervisory Board: Manfred Bischoff
Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sajjad Khan, Sabine Kohleisen,
Markus Schäfer, Britta Seeger, Harald Wilhelm

* The figures are provided in accordance with the German regulation 'PKW-EnVKV' and apply to the German market only. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide 'Information on the fuel consumption, CO₂ emissions and energy consumption of new cars', which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at


Mercedes-Benz S-Class Design Sketch

Mercedes-Benz S-Class Design Sketch

Added: Aug 26, 2020 ID: 36422

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