Sally Dennis has been appointed Used Cars and Remarketing Director at Mercedes-Benz Cars UK, five years after she moved into the role of head of department and played a key role in the team’s development.
Bringing 30 years’ automotive experience to her new position, Sally worked for several motor manufacturers before she joined Mercedes-Benz as National Fleet Sales Manager in 2012 prior to her promotion to Head of Fleet two years later. Following her previous used car role, Sally has spent the past three years as Customer Operations Director with Mercedes-Benz Financial Services.
“I’m an automotive person through and through and able to bring a wealth of knowledge of the remarketing space to my new role in addition to extensive retail, manufacturer and captive finance experience,” said Sally.
“Moving across the organisation has enabled me to see the whole customer journey cycle from purchasing to finding a finance solution. I’ve also gained a thorough understanding of what our retail partners encounter on a day-to-day basis, which is invaluable as we continue to support them and keep customers at the heart of everything we do.”
Digitalisation is the key to ensuring the process of buying an Approved Used Mercedes-Benz is as smooth and simple as possible according to Sally, who has also taken up a position on the UK Advisory Board of Heycar, the used car platform joint venture between Daimler and Volkswagen.
“For customers interested in a used vehicle, we need to make sure that the process is easy, straightforward and meets their requirements within the ever-changing digital landscape,” she explained. “Striving for simplicity and a reduction in complexity when searching for a used car via the expansive omni channels and platforms available, further strengthens the reputation of Mercedes-Benz as an authentic and trusted brand.”
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About Mercedes-Benz Cars UK
Mercedes-Benz Cars UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain (including smart).
As well as selling cars, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over three million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG Petronas Motorsport Formula 1™ team.