Mercedes-Benz delivers more than 200,000 vehicles in a November for the first time

  • Mercedes-Benz sold 209,058 cars worldwide last month, passing the mark of 200,000 units delivered for the first time in a November (+5.3%).
  • From January to November a total of 2,133,594 vehicles were sold - a sales increase by 1.4%.
  • In November and since the beginning of the year, unit sales increased in the three major sales markets: China, Germany and the United States.
  •  “With convincing products and the impetus from our model offensive with compact cars and SUVs, we have started the year-end spurt with confidence. In November, we presented the Maybach GLS, the first SUV model from our exclusive Mercedes-Maybach brand. For our customers, the Mercedes-Maybach GLS combines the advantages of the popular GLS with the luxury of a high-end Saloon that Maybach customers are used to. Since the Mercedes-Maybach S-Class Saloon was launched in 2015, more than 45,000 units of this model alone have been delivered to customers all over the world,” stated Britta Seeger, Member of the Board of Management of Daimler AG and of Mercedes-Benz AG responsible for Sales.

 

Stuttgart. For the first time, global sales by Mercedes-Benz passed the mark of 200,000 units in a November: deliveries of 209,058 cars constitute an increase of 5.3%. Not only was a new record high reached for the month, but unit sales also increased by 1.4% in the period of January to November. Last month and also since the beginning of the year, the previous year’s sales were exceeded in the three largest markets: China, Germany and the United States. Important growth drivers for Mercedes-Benz unit sales in November were compact cars and SUVs, among other things due to new models such as the A-Class Saloon, the B-Class, the GLC and the GLE.

In the first eleven months of the year, Mercedes-Benz maintained its market leadership in the premium segment in markets including Germany, UK, France, Spain, Belgium, Switzerland, Poland, Denmark, Portugal, Turkey, South Korea, Japan, Australia, Thailand, Canada, Republic of South Africa and other markets.

“With convincing products and the impetus from our model offensive with compact cars and SUVs, we have started the year-end spurt with confidence. In November, we presented the Maybach GLS, the first SUV model from our exclusive Mercedes-Maybach brand. For our customers, the Mercedes-Maybach GLS combines the advantages of the popular GLS with the luxury of a high-end Saloon that Maybach customers are used to. Since the Mercedes-Maybach S-Class Saloon was launched in 2015, more than 45,000 units of this model alone have been delivered to customers all over the world,” stated Britta Seeger, Member of the Board of Management of Daimler AG and of Mercedes-Benz AG responsible for Sales.

Mercedes-Benz unit sales by region and market

A total of 82,123 cars with the star were delivered in the Europe region in November (+0.1). Since the beginning of the year, unit sales in the region increased by 0.6%. In Germany, the region’s core market, Mercedes-Benz sold 30,872 vehicles last month (+5.8%). From January to November, unit sales by the Stuttgart-based company with the star in its domestic market were 5.1% higher than in the prior-year period. Deliveries in Switzerland, Poland, Denmark, the Netherlands and Portugal increased to a record level in November.

In the Asia-Pacific region, Mercedes-Benz set a new record in November with sales of 83,652 units (+11.0%). In the region’s core market, China, 57,901 customers were delighted to receive their new car with the star. This is the highest number of cars ever sold in a November by Mercedes-Benz in China and as well as double-digit growth (+11.0%). Since the beginning of the year sales there have continued to be at record levels with 640,933 units (+6.3%). Since the beginning of the year new sales records were also set in South Korea and Vietnam.

Deliveries in the NAFTA region increased last month by 7.7% to 38,601 units. Mercedes-Benz was able to deliver a total of 33,721 cars with the star in the core market of the USA in November and achieved significant growth of 8.7%. In addition, Mercedes-Benz was the highest-selling premium brand in the United States last month. For the first time in the year to date the Stuttgart-based company with the star reversed its sales trend in the USA: unit sales increased by 0.7%. Deliveries by Mercedes-Benz in Canada increased by a double-digit percentage last month.

Mercedes-Benz unit sales by model

In the compact car segment, worldwide deliveries of around 61,500 vehicles last month reached a new high for a November (+9.8%). Since the beginning of the year, 607,600 units of the A- and B-Class, CLA Coupé, CLA Shooting Brake and GLA were delivered (+9.8%). This strong growth emphasizes the success of the current model offensive with the compact cars. Last month, worldwide sales of the A-Class Saloon and the new B-Class as well as the new CLA Coupé in Europe made major contributions to the growth in sales of compact cars.

Sales last month of the S-Class Saloon increased by 2.6% to around 6,800 units worldwide. The S-Class Saloon was especially popular in the United States and South Korea. Global deliveries of the Mercedes-Maybach S-Class Saloon also increased from January to November (+5.2%). In China, never before have so many Mercedes-Maybach S-Class Saloon been sold in the period from January to November as in 2019.

Sales of SUVs in November totalled around 76,300 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class- an increase of 10.5% last month and a new November record. Strong double-digit growth was achieved by the GLC as well as the new GLE. Deliveries of the GLE in the German domestic market alone more than doubled compared to the previous year. The G-Class set a new record for sales in November with a double-digit increase of 20.2%. 

smart

From January to November, 105,600 vehicles of the smart brand were delivered worldwide (-10.9). Since the beginning of the year, unit sales in Europe were at the prior-year level. Unit sales continued to grow in Germany and France in the current year. The upgraded smart EQ fortwo (Combined power consumption: 16.5 – 14.0 kWh/100km I Combined CO2 emissions: 0g/km)* and forfour (Combined power consumption: 17.3 – 14.6 kWh/100km I Combined CO2 emissions: 0g/km)* had their world premiere at the Frankfurt Motor Show in September. They were available to order as of mid-November and are to be in the showrooms as of late January 2020.

Overview of Mercedes-Benz Cars unit sales

 

November 2019

Change in %

Jan. – Nov. 2019

Change in %

Mercedes-Benz

209,058

+5.3

2.133,594

+1.4

smart

9,355

-14.4

105,600

-10.9

Mercedes-Benz Cars

218,413

+4.3

2.239,194

+0.8

 

 

 

 

 

Mercedes-Benz unit sales in the regions/markets

 

 

 

 

Europe

82,123

+0.1

855,659

+0.6

- thereof Germany

30,872

+5.8

290,372

+5.1

Asia-Pacific

83,652

+11.0

895,243

+3.8

- thereof China

57,901

+11.0

640,933

+6.3

NAFTA

38,601

+7.7

337,012

-1.0

- thereof USA

33,721

+8.7

285,800

+0.7

 

Contact:

Christopher R. Springer, +49 176 30969888, christopher_renz.springer@daimler.com

Katja Liesenfeld, +49 160 8621488, katja.liesenfeld@daimler.com

Sofia Stauber, +49 711 17-55139, sofia.stauber@daimler.com

Further information about Mercedes-Benz is available at www.mercedes-benz.com. Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at media.mercedes-benz.com as well as on our Daimler global media site at media.daimler.com. Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at www.twitter.com/MB_Press.

Note:

Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments. With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted. The comparative period for the percentage changes mentioned in this document is the same period of the previous year.

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies;  a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which the Mercedes-Benz AG holds a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which are described under the heading “Risk and Opportunity Report” in the current Annual Report of Daimler AG. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. The Mercedes-Benz AG does not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Mercedes-Benz AG at a glance

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with 175,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, autonomous driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2018 it sold more than 2.3 million cars and over 420,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

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