Mercedes-Benz has opened its largest Pop-Up Shop this year in Brighton’s Churchill Square shopping centre.
Customers can experience a selection of the most popular Mercedes-Benz models up close, including the brand new A-Class with MBUX infotainment system, and the all-electric smart EQ forfour. In the Approved Used Zone, customers can explore the best-selling GLA.
A Mercedes-AMG Petronas Motorsport Formula One™ simulator means motorsport fans can show off their track skills. Replicas of the F1 team’s racing suits and helmets will also be on display, and Mercedes-AMG Petronas Motorsport branded merchandise will be available to purchase.
A variety of gifts will be available to buy, while customers showing their Mercedes-Benz or smart key enjoy 10 per cent off all items in-store. This includes stylish watches, branded keyrings and sleek luggage, as well as a selection of fragrances. For just £1, customers can also benefit from the Christmas gift-wrap service, with all proceeds being donated to
Mercedes-Benz’s charity partner Laureus.
Interactive displays in-store include the AMG sound wall, allowing customers to hear Mercedes-AMG engines, as well as a wall of caps with ‘magic mirror’ display, offering customers live feedback on special edition pieces. Children will also be kept entertained with iPad games and a drawing station in the Kids Zone.
The Brighton Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and Lookers, operating in Brighton, Gatwick and Eastbourne. The store is located on the lower level of Churchill Street shopping centre, adjacent to Debenhams and Lakeland, and will open for seven weeks from 22nd November to 10th January. Opening hours will be 9.30am to 8pm Monday to Friday, 9am to 7pm on Saturdays and 11am to 5pm on Sundays.
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About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain.
As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.
The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.