Stuttgart – Mercedes-Benz started the new year with double-digit growth and its 47th record month in succession. Last month, 178,467 vehicles with the three-pointed star were delivered to customers (+18.3%), more than ever before in a January. In the first month of this year, Mercedes-Benz was the premium brand with the most new-car registrations in markets including Germany, Switzerland, Portugal, Japan, USA and Canada.
“In January, more than 178,000 customers decided in favour of a Mercedes-Benz. With a double-digit growth rate, we had an outstanding start 2017 and set at the same time another sales record”, states Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales since January 1, 2017. “In 2017, we will introduce a number of new exciting products such as the new S-Class Saloon, the new E-Class Coupé and Cabriolet, and the new GLA that will inspire our customers even further.”
Mercedes-Benz unit sales by region and market
In January, Mercedes-Benz increased its unit sales in Europe by 12.3% to a new high of 61,670 vehicles delivered to customers. In Germany, the biggest European market, sales of 18,017 units in the first month of the year were 14.2% higher than in the prior-year month. Mercedes-Benz achieved double-digit growth rates also in Great Britain, Italy, Belgium, Portugal, Sweden and Poland last month.
In the Asia-Pacific region, Mercedes-Benz continued its strong growth with the best-ever number of 82,583 vehicles sold this January – an increase of 30.2%. In China, thanks to an increase of 39.3%, for the first time in one month more than 50,000 Mercedes-Benz vehicles were sold. The number of 58,799 cars delivered to customers was actually 12,000 units more than the previous best month. The bestselling models in China were the GLC as well as the long-wheelbase versions of the C- and E-Class Saloon. In South Korea, Mercedes-Benz increased its unit sales by 47% and set a new record for a January.
Mercedes-Benz started the year in the NAFTA region with a 6.4% increase in unit sales to a new best-ever figure. Last month, 30,001 automobiles were delivered to customers in the USA, Canada and Mexico. In all three countries, the Stuttgart-based company with the three-pointed star sold more cars than ever before in a January. A total of 25,527 Mercedes-Benz vehicles were delivered to customers in the USA – an increase of 3.5%.
Mercedes-Benz unit sales by model
The first year of full availability for the new E-Class started with a new sales record: 29,963 Saloons and Estates were handed over to customers worldwide in January, representing an increase of nearly 75% compared with the prior-year month.
The SUVs continue to contribute to the growth of Mercedes-Benz. Strong demand in January resulted in sales of 65,004, a new sales record for the first month of the year (+20.5%). This year, there should be additional sales impetus from the new GLA, which had its world premiere at the beginning of the year in the USA, one of its biggest markets.
The dream cars from Mercedes-Benz started the year 2017 with strong growth in unit sales. In January, sales increased by 51.3% with 10,894 Roadsters, Cabriolets and Coupés handed over to customers worldwide. This year, the dream-car family will be joined by the new E-Class Cabriolet. And the new E-Class Coupé has been rolling off the assembly line in Bremen since January; it will be in the showrooms as of March.
This January, 9,649 cars of the smart brand were delivered worldwide, an increase of 3.5% compared with the prior-year month. The urban microcar is very popular in the Chinese market and achieved a new sales record there last month.
With new services going beyond the mobility of the car itself, smart is increasingly being developed into a centre for service providing. The recently presented service “smart ready to share” makes private car sharing as simple, safe and uncomplicated as using car2go, and will be launched in Germany this spring.
Overview of sales by Mercedes-Benz Cars
|January 2017||Change in %||Per January 2017||Change in %|
|Mercedes-Benz unit sales in the region/market|
|- thereof Germany||18,017||+14.2||18,017||+14.2|
|- thereof China||58,799||+39.3||58,799||+39.3|
|- thereof USA||25,527||+3.5||25,527||+3.5|
Mercedes-Benz's unit sales by region and market as well as by model represent merely an excerpt from Mercedes-Benz's total unit sales, it being possible for a model to be included in different segments.
With regard to Mercedes-Benz's total unit sales, there is no possibility of models being double-counted.
The figures in this document are preliminary and have neither been approved yet by the Supervisory Board nor audited by the external auditor.
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today:
The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of alternative drive trains with the long-term goal of emission-free driving: from hybrid vehicles to electric vehicles powered by battery or fuel cell. Furthermore, the company follows a consistent path towards accident-free driving and intelligent connectivity all the way to autonomous driving. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2016, the Group sold around 3 million vehicles and employed a workforce of 282,488 people; revenue totalled €153.3 billion and EBIT amounted to €12.9 billion.