MERCEDES-BENZ TO BE MAIN SPONSOR FOR LAUREUS IN THE UK IN 2017

Mercedes-Benz and its retailer partners in the UK are providing projects supported by Laureus Sport for Good with funding in excess of £350,000 in 2016, and are set to become the main sponsor for Laureus in the UK in 2017. 

Laureus-supported programmes use sport as a means to tackle crime, violence, discrimination and disadvantage.  The imaginative partnership with Mercedes-Benz has seen the manufacturer and retailers nationwide donate £1 each from every vehicle sale to support a variety of these projects.  Mercedes-Benz Financial Services has also given £1 to these worthy causes for every car they finance. 

With the help from Mercedes-Benz, Laureus will support 21 additional projects in 18 extra cities in England and Wales – all of which encourage young people to improve their personal skills, increase their employment opportunities and reduce their exposure to gangs and crime through sporting activity.

Amongst the projects already being supported by the new funding is the 'Netball4Change' programme in Newcastle, which is being run by The Change Foundation to empower young women through the sport.

In London and Manchester, Laureus is working with The Running Charity to harness the benefits of running and fitness to transform the lives of young people experiencing homelessness in both cities, whilst in Luton, football sessions being offered by Luton Town FC community trust are creating positive pathways for youngsters on some of the town's deprived estates.

A similar soccer project offered by the Laureus-supported Urban Stars programme was recently attended by Arsenal and Germany footballer Mesut Özil.  The Laureus Ambassador inspired youngsters with his surprise visit to a session at Quintin Kynaston Academy in North London, where he spoke to youngsters about being the best they can be not only on the football pitch but at school and throughout everyday life.

Gary Savage, CEO, Mercedes-Benz UK, said: "At the beginning of 2016 I asked our retail partners to help support Laureus and received their unanimous backing.   We are delighted to be able to give more young people throughout the UK a better chance by harnessing the power of sport.”

Laureus is aiming to have 50,000 young people involved in its projects by 2018 – a target that had been made more achievable, according to Academy Chairman, Sean Fitzpatrick, by the support of Mercedes-Benz.

"The support of Mercedes-Benz has given a major boost to the work that Laureus does in the UK and this is having a dramatic effect on how many young people we are able to help," said the former All Blacks captain.

"I would like to thank Mercedes-Benz sincerely for its support. Over the next few years this funding will enable us to put new programmes in place and will revolutionise the impact that we are able to make, further proving how sport can change lives.”

-ends-

For more information you can contact:

Debbie Hull
Communications Director,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Rory Lumsdon
PR Manager,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Communications, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
Jo Watkins
Senior Press Officer,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
   
Rachel Goodwin
Press Officer,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 32
M: +44 (0) 73 42 06 67 76
Lucie Norwell
Press Fleet Coordinator,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
Tel: +44 (0) 19 08 24 53 48

About Mercedes-Benz in the UK

Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain. 

As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey.  Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.

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Mercedes-Benz to be main sponsor for Laureus in the UK in 2017

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