Mercedes-Benz increased its unit sales in November by 12.7% to 182,602 vehicles, thus achieving its 45th consecutive record month. Sales were especially strong of the new E-Class Saloon and Estate last month; those models attained growth of around 40% to a new best-ever figure. With more than 1,893,000 vehicles delivered since the beginning of the year, Mercedes-Benz already surpassed its unit sales of full-year 2015 in the first eleven months of this year.

Stuttgart – Mercedes-Benz is maintaining its strong pace shortly before year-end, achieving double-digit growth in unit sales once again in November. 182,602 automobiles with the three-pointed star were delivered to customers worldwide (+12.7%). In the period of January to November, sales increased by 11.8% to 1,893,619 units, meaning that Mercedes-Benz already sold more vehicles in the first eleven months of this year than in the whole of 2015. Last month, Mercedes-Benz was the premium brand with the most new-car registrations in Germany, France, Switzerland, Austria, Japan, Taiwan, the USA, Canada and Mexico.

“With double-digit growth since the beginning of the year, we surpassed last year’s total unit sales by the Mercedes-Benz brand already in November. This makes 2016 a new record year for Mercedes-Benz,” stated Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.

Mercedes-Benz unit sales by region and market

Unit sales by Mercedes-Benz in Europe increased by 16.7% to 78,797 vehicles – never before so many cars have been delivered to customers in a November as this year. In Germany, demand for Mercedes-Benz automobiles increased last month to 25,599 units (+7.2%). Thanks to double-digit growth in November, new best-ever figures were achieved in Great Britain, France, Spain and Belgium.

In the Asia-Pacific region, 63,918 Mercedes-Benz vehicles were delivered to customers in November – an increase of 14.7% and a new high. Demand there was particularly strong for the new E-Class and the SUVs, which sold in higher numbers than ever before in a November. In China, a new high of 42,310 vehicles with the three-pointed star were delivered last month (+16.5%).

Unit sales in the NAFTA region increased by 3.1% in November; 35,168 customers took delivery of their new Mercedes-Benz. 30,363 vehicles with the star were delivered to customers in the USA (+1.1%). Mercedes-Benz set a new sales record in Mexico last month with growth of around 40%.

Mercedes-Benz unit sales by model

The C-Class continues to be extremely popular: In November, the C-Class Saloon and Estate were the best-selling Mercedes-Benz models. One million C-Class Saloons and Estates have already been delivered worldwide since the market launch of the new generation in 2014.

Demand for the E-Class, the world’s most intelligent business saloon, was stronger last month than ever before in a November. 26,915 E-Class Saloon and Estate models were handed over to customers last month, an increase of 38.6%.

Mercedes-Benz continues along its successful path with its SUVs: In November, 61,266 units were sold in this segment (+17.5%), setting a new record. Growth was especially strong last month for the GLC.


A total of 12,565 units of the smart fortwo and forfour models were handed over to customers in November, representing an increase of 15.9%. In each of Europe, Asia-Pacific and the NAFTA region, more of the smart fortwo and forfour cars were sold than in November last year. The smart brand achieved its strongest growth in China, where unit sales more than doubled last month. The 100,000th smart car sold in China was delivered in November.

Overview of sales by Mercedes-Benz Cars

  November 2016 Change in % Jan.–Nov. 2016 Change in %
Mercedes-Benz 182,602 +12.7 1,893,619 +11.8
smart 12,565 +15.9 129,770 +18.6
Mercedes-Benz Cars 195,167 +12.9 2,023,389 +12.2
Mercedes-Benz unit sales in the region/market        
Europe 78,797 +16.7 819,689 +12.8
- thereof Germany 25,599 +7.2 268,040 +7.5
Asia-Pacific 63,918 +14.7 665,444 +20.2
- thereof Japan 5,100 +7.5 60,055 +2.9
- thereof China 42,310 +16.5 429,325 +27.9
NAFTA 35,168 +3.1 358,292 +1.1
- thereof USA 30,363 +1.1 308,226 -0.2


Nora Sterzinger, +49 711 17-33806,
Katja Liesenfeld, +49 711 17-32972,
Sofia Stauber, +49 711 17-40598,

Further information from Daimler is available at: and

Forward-looking statements:
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets, a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services.

The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal  and fascinate. Daimler consequently invests in the development of alternative drive trains with the long-term goal of emission-free driving: from hybrid vehicles to electric vehicles powered by battery or fuel cell. Furthermore, the company follows a consistent path towards accident-free driving and intelligent connectivity all the way to autonomous driving. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.

Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2015, the Group sold around 2.9 million vehicles and employed a workforce of 284,015 people; revenue totalled €149.5 billion and EBIT amounted to €13.2 billion.


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