MERCEDES-BENZ WORLD CELEBRATES A DECADE OF AMAZING EXPERIENCES

  • Innovative Brooklands brand centre opened in 2006
  • Over three million people have visited the site, which combines a driving centre, museum, showroom and more
  • Offers amazing driving experiences both on-track and off-road – including driving lessons for under-17s

Mercedes-Benz World in Surrey is celebrating its 10th anniversary this weekend. Since the innovative brand centre opened its doors in 2006, over three million people have been welcomed through its doors.

The free-to-visit facility at the historic Brooklands race track provides visitors with a fascinating insight into Mercedes-Benz’s 130-year-long history, from the very first automobile in 1886 – the Patent Motorwagen – to the very latest products from Mercedes-Benz, Mercedes-AMG and smart.

On top of this, Mercedes-Benz World offers incredible driving experiences on purpose-built tracks both on and off-road. Over the past decade, some 430,000 customers have enjoyed these – the oldest driver being 106 years old, and the youngest just three. In fact, some 30,000 toddlers have got behind the wheel of Mercedes-Benz Bobby cars as part of the Little Learners experience for three-five year olds.

Mercedes-Benz World has also played host to a number of high-profile product launches, including the world premiere of the new Mercedes-AMG GT R this summer. The range-topping sports car was airlifted to Brooklands before landing in front of the world’s media, with Formula One World Champion Lewis Hamilton taking the GT R out on the track.

To celebrate its 10th birthday, Mercedes-Benz World is offering a £20 discount to customers purchasing an AMG driving experience – meaning an hour of one-to-one tuition at the wheel of a powerful Mercedes-AMG model will now cost £180*. To purchase please call 0370 400 4000 and quote ’291006MBW’ (not available online).

Mercedes-Benz World is open from 10 am – 6 pm, seven days a week (with the exception of Christmas Day and Boxing Day).

ENDS

Notes to editors:

*Special offer 10 year anniversary 1 hour AMG driving experience is only valid on purchases made before 30th November 2016 and must be redeemed by 31st March 2017. Experience includes personal introduction to your driving specialist or Approved Driving Instructor, safety briefing and seat set up, transport to and from dedicated driving area. All drivers should bring a valid driving licence. Cars are subject to availability. Prices correct at time of going to print. Prices include VAT at 20%. Subject to change without notice. Full standard terms and conditions apply, see website www.mercedes-benzworld.co.uk

For more information you can contact:

Debbie Hull
Communications Director,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Rory Lumsdon
PR Manager,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Communications, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
Jo Watkins
Senior Press Officer,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
   
Rachel Goodwin
Press Officer,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 32
M: +44 (0) 73 42 06 67 76
 
 

About Mercedes-Benz in the UK

Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain. 

As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey.  Mercedes-Benz World has welcomed over 3 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.

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