Mercedes-Benz delivered more than 156,000 vehicles to customers in August – an increase of 11.8%. The main contribution towards this increase came from the strong rise in unit sales of SUVs of approximately 40%. Mercedes-Benz was able to surpass its strongest August to date in the previous year due to double-digit growth in the Asia-Pacific region and in the domestic market. Two sales milestones were also passed last month: More than four million SUVs and 15,000 Mercedes-Maybach S-Class vehicles have been sold since their market launches.
Stuttgart – This August, 156,246 Mercedes-Benz vehicles were handed over to customers worldwide (+11.8%). Mercedes-Benz has been setting new records month by month for three and a half years in a row. In the period of January to August, deliveries increased by 11.7% to 1,326,635 units – more than ever before in the first eight months of a year.
Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales: “Mercedes-Benz has already delivered more than four million SUVs to customers worldwide. Their popularity is rising year on year. Thanks to their double-digit growth rate, the SUVs once again contributed significantly to the best-ever unit sales by Mercedes-Benz this August.”
Mercedes-Benz unit sales by region and market
Sales in Europe, the biggest region for Mercedes-Benz, increased to a new high of 56,809 units in August (+12.9%). The proportion of vehicles sold in Germany was particularly high last month: 23.530 units went to customers in the domestic market (+11.9%). The region’s growth was also due to strong unit sales in the markets of Great Britain, Italy, France, Spain and Belgium which all rose at double-digit rates. In Germany, France, Spain and Portugal, the Stuttgart-based company with the three-pointed star was the premium brand with the largest number of new registrations in August.
Sales by Mercedes-Benz in the Asia-Pacific region reached the new high of 61,605 units in August (+20.1%), with 41,072 vehicles delivered to customers in China (+25.4%). Unit sales in China, Japan, South Korea, Australia and Taiwan were higher than ever before in the month of August. Mercedes-Benz was the market leader among the premium manufacturers in Japan and Taiwan last month.
A total of 33,033 units were sold in the NAFTA region last month (+1.4%). Never before had so many cars been handed over to customers in an August in that region, nor in the individual markets of the USA, Canada and Mexico. In the USA, 28,404 new owners took proud possession of their cars with the three-pointed star. In Canada and Mexico, Mercedes-Benz was the market leader among the premium manufacturers last month.
Mercedes-Benz unit sales by model
There was strong demand for the E-Class Saloon and Estate last month. Approximately 17,000 of these models were handed over to customers. This means that the E-Class continues to be one of the best-selling Mercedes-Benz models, although the new Saloon is only now coming to the dealerships in its biggest market, China and the new Estate has not yet arrived at the dealerships. Sales growth in August was particularly strong in Europe and the NAFTA region.
The S-Class Saloon maintained its position as the world’s best-selling luxury saloon since the beginning of the year. The Mercedes-Maybach S-Class has also contributed towards this success: Since it was launched last year, more than 15,000 units of this model have been delivered to customers all over the world – not least because its development engineers combined the maximum comfort of an S-Class with the exclusivity of Maybach.
Sales of the SUVs from Mercedes-Benz reached a new high of 56,286 units in August (+39.3%). Especially popular were the GLA and GLC last month. More than four million customers worldwide have opted for an SUV of Mercedes-Benz to date. Since 2011, unit sales of SUVs have more than doubled.
Sales of the smart fortwo and forfour increased by 20.8% to 7,631 units in August. The urban microcar was especially popular last month in China, where the new smart cabrio has also been delivered to customers since July. Unit sales of smart models nearly tripled in China compared with the prior-year month.
Overview of sales by Mercedes-Benz Cars
|August 2016||Change in %||Jan.–Aug. 2016||Change in %|
|Mercedes-Benz unit sales in the region/market|
|- thereof Germany||23,530||+11.9||190,829||+7.4|
|- thereof Japan||4,752||+3.1||41,917||+0.9|
|- thereof China||41,072||+25.4||298,348||+31.1|
|- thereof USA||28,404||+0.1||219,704||-0.5|
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a worsening of the sovereign-debt crisis in the euro zone; an increase in political tension in Eastern Europe; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of alternative drive trains with the long-term goal of emission-free driving: from hybrid vehicles to electric vehicles powered by battery or fuel cell. Furthermore, the company follows a consistent path towards accident-free driving and intelligent connectivity all the way to autonomous driving. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2015, the Group sold around 2.9 million vehicles and employed a workforce of 284,015 people; revenue totalled €149.5 billion and EBIT amounted to €13.2 billion.