LATEST MERCEDES-BENZ POP UP STORE ARRIVES AT BRIGGATE SHOPPING CENTRE IN LEEDS

Visitors to Briggate in Leeds can now take part in a new retail experience, with the opening today of the latest Mercedes-Benz Pop Up store.

Designed to bring Mercedes-Benz cars to the public in a new way, the temporary installation – which is open for three days from 20th August - features some of the brand’s most popular models, allowing customers to experience the cars up close, while also finding out more about the rest of the award-winning Mercedes-Benz range.

For those looking for something they can carry home, a range of Mercedes-Benz Collection items will be available, from keyrings to baseball caps to stylish jackets to sleek luggage. Motorsport fans are also catered for with all the latest merchandise from the MERCEDES AMG PETRONAS Formula One range.

Alongside the Mercedes-AMG GT S and A 45, the Pop Up will also play host to the new S-Class Cabriolet. The rest of the Mercedes-Benz range can be explored in an immersive digital environment using in-store car configurator tables.

The Pop Up is a joint project between Mercedes-Benz UK and Stratstone following the success of similar pop-ups for the brand at Broadgate, London; Victoria Square, Birmingham; intu MK shopping centre, Milton Keynes; and Cheshire Oaks shopping village.

The Mercedes-Benz Pop Up shop can be found next to Debenhams, at Briggate Leeds from 20th-23rd August 2016.

To find out more about Mercedes-Benz Cars, please visit www.Mercedes-Benz.co.uk.

ENDS

For more information you can contact:

Debbie Hull
Communications Director,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Rory Lumsdon
PR Manager,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Jo Watkins
Senior Press Officer,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Communications, Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
   
Rachel Goodwin
Press Officer,
Mercedes-Benz Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 32
M: +44 (0) 73 42 06 67 76

About Mercedes-Benz in the UK

Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain. 

As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey.  Mercedes-Benz World has welcomed over 1.5 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.

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Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

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Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

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Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

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Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

Latest Mercedes-Benz Pop Up Store arrives at Briggate Shopping Centre in Leeds

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