At the beginning of the second half of the year, Mercedes-Benz sold 163,770 vehicles to customers worldwide in July (+9.4%), a new all-time high. In all three core regions – Europe, Asia-Pacific and NAFTA – Mercedes-Benz increased its unit sales compared with the prior-year month. Contributions also came from the new E-Class Saloon and the dream cars of Mercedes-Benz.
Stuttgart – After the best first half year in the company’s history, Mercedes-Benz has started the third quarter very successfully. In July, 163,770 Mercedes-Benz vehicles were handed over to customers all over the world, an increase of 9.4%. Sales in the first seven months of the year rose to 1,170,389 units (+11.7%). Thanks to increased demand in all regions, the Stuttgart-based company with the three-pointed star achieved new best ever sales in July and in the period of January through July.
Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales: “The year of the E-Class and the dream cars has been progressing very successfully for us. The new E-Class Saloon is extremely popular with our customers. And we delivered around 12,000 of the dream cars to our customers in July. Our new models are strengthening the Mercedes-Benz brand while further rejuvenating the product range.”
Mercedes-Benz unit sales by region and market
Unit sales in Europe increased to 68,990 vehicles in July (+6.2%). Since the beginning of the year, Mercedes-Benz delivered more than half a million vehicles in its biggest sales region (+12.3%). The main contributions came from the major markets Great Britain, Italy, France and Spain, where Mercedes-Benz achieved double-digit growth in each market from January to July. Furthermore a third of all vehicles sold in Europe were delivered to customers inGermany: Sales in this market amounted to 167,299 units (+6.9%) in the first seven months. Customers in the domestic market can now order their new cars not only at dealerships but also in the new online store – in the comfort of their homes or when on the move. In Spain and Portugal, the Stuttgart-based company with the three-pointed star was the market leader among the premium manufacturers last month.
In the Asia-Pacific region last month, demand for Mercedes-Benz automobiles was higher than ever before in a July: 57,260 vehicles were delivered to their new owners (+19.7%). In Japan, sales reached the new high of 5,045 units (+15.8%) in July. In China, the biggest single market, sales of vehicles with the three-pointed star rose by a third to more than 250,000 units in the first seven months. In Japan and Taiwan, Mercedes-Benz was the premium brand with the most new registrations in July.
In the NAFTA region, new records were achieved in all three markets in July: Sales by Mercedes-Benz in the USA, Canada and Mexico increased by 5.4% to 33,185 units. 28,523 vehicles were delivered to customers in the USA (+3.6%), where demand was strong not only for the Mercedes-Benz SUVs, but also for the new E-Class Saloon. Mercedes-Benz was the market leader among the premium manufacturers in the USA and Canada last month.
Mercedes-Benz unit sales by model
The E-Class Saloon and Estate were among the best-selling Mercedes-Benz models in July. The new E-Class Saloon is now available from dealerships around the world and the Estate has been available to order in Europe since last month. In China, the new E-Class Saloon with the long wheelbase should ensure a sharp rise in demand as of the autumn. Like the predecessor model, it will be produced locally.
The SUVs from Mercedes-Benz reached the new record of 56,297 units sold in July (+43.6%). Demand for the GLC is as high as ever; worldwide unit sales doubled compared with the prior-year month.
In the year of the dream cars, in July, around 12,000 coupes, roadsters and convertibles with the three-pointed star were delivered to their new owners, which is an increase of 19.6% compared with the same month of last year. The main contributors to this growth were the new C-Class Coupé and the new S-Class Cabriolet.
The smart brand increased its unit sales by 13.8% in July and delivered more than10,000 cars to its customers. The urban microcar models were especially popular in China, where sales tripled last month. There will be additional sales impetus from the new smart BRABUS, which can now be ordered in Europe. As fortwo, fortwo cabrio and forfour with 80 kW/109 hp, these sporty versions feature a wide range of technical and optical modifications, both exterior and interior.
Overview of sales by Mercedes-Benz Cars
|July 2016||Change in %||Jan.-July 2016||Change in %|
|Mercedes-Benz unit sales in the region/market|
|- thereof Germany||24,543||+1.5||167,299||+6.9|
|- thereof Japan||5,045||+15.8||37,165||+0.6|
|- thereof China||37,277||+26.2||257,276||+32.0|
|- thereof USA||28,523||+3.6||191,300||-0.6|
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a worsening of the sovereign-debt crisis in the euro zone; an increase in political tension in Eastern Europe; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of alternative drive trains with the long-term goal of emission-free driving: from hybrid vehicles to electric vehicles powered by battery or fuel cell. Furthermore, the company follows a consistent path towards accident-free driving and intelligent connectivity all the way to autonomous driving. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2015, the Group sold around 2.9 million vehicles and employed a workforce of 284,015 people; revenue totalled €149.5 billion and EBIT amounted to €13.2 billion.